Hill Holliday Overview:

At Hill Holliday, we help our clients fight the daily share battle by swinging hard and fighting smart. We stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work to think of more of them into existence to help our clients dominate the noisiest of categories.

We also know that work is about more than just, well, work. It’s also about the people. And we find that when we let those people do their thing – their curious, tenacious, scrappy, be-happy thing – what results is innovative thinking that wins.

Department Overview:

Marketers are hungry for data—but almost half of marketing leaders don’t use data for decision making because of poor insight quality, speed, or immediate relevance.

Our Decision Science practice was built as a result of this need, unifying business and marketing analytics, research, and data science capabilities into one team.

The vision of the Decision Science team is to use data and technology to uncover evidence based insights that drive better decisions, faster.

As a centralized resource at Hill Holliday, this group brings data to all stages of a marketing process—working seamlessly with strategy, creative, media, and client teams to solve a variety of marketing and marketing-adjacent problems. Thus, this team is deeply involved in each stage: from assessing the business opportunity, to uncovering consumer insights that fuel our brief, to using the latest technology to inform our angles of attack in media and messaging, and finally deploying a comprehensive set of analytics solutions to quantify the true ROI of our efforts.

The VP, Decision Science will be responsible for:

• Interfacing with senior clients seamlessly, managing up and managing output across multiple teams, demonstrating expert level knowledge of client businesses.
• Actively looking for opportunities to grow client relationship organically through one of our two core team functions: marketing analytics and consumer research.
• Building relationships within Decision Science and team members from other capabilities to ensure a cohesive, strong DS offering to clients.
• Expertise and the ability to teach basic and intermediate statistical methods, e.g., financial ratios, linear regression, correlations, statistical testing.
• Expertise and the ability to teach advanced statistical methods, e.g., multiple linear regression, logistic regression, advanced experimental design.
• Being an expert on data strategy, tools & tech (including MarTech).
• Managing multiple teams that deliver error-free output using visualization platforms, training and developing junior team members.
• Guiding teams toward unique, actionable insights and hypotheses for continuous improvement against goals.
• Actively exploring new methodologies, technologies, and partners to support data-inspired innovation.
• Developing staffing plans, execute SOW, and OPP estimates.
• On-boarding new clients, staff and manage teams against client goals.
• Representing the team in new business processes, from briefing through final presentation.
• Acting as representative of our continuous learning culture, sharing news, industry insights, trends, and other knowledge. Leading training program, with other functional leaders.
• Looking to represent DS with speaking and/or writing opportunities.

Skills:

Leadership

• A strong, inclusive leader who has experience driving work forward and leading the success of their team and client.
• Ability to manage and inspire a productive, diverse team.
• Ability to drive prioritization for the team and lead them through changes.
• Displays a high degree of integrity and is respected by clients and peers.
• Confident decision-maker who has a point of view and knows when and how to share it.
• Emerging as a thought leader on area of expertise.

Collaboration

• Takes responsibility for the health and effectiveness of the team internally, with partners, and with clients.
• Supports others' ideas and voices and creates and environment that encourages collaboration.
• Effectively uses collaboration to the benefit of business, ensuring efficiency and profitability.
• Demonstrates mature leadership and empathy during difficult team situations.

Accountability for Results

• Anticipates and addresses potential challenges in getting on-time, on-budget deliverables and adjusts team priorities and processes accordingly.
• Utilizes knowledge of our business and our client's business to proactively offer innovative solutions to challenges even when it hasn't been asked for.
• Holds the team accountable in driving to results.
• Demonstrates that the team is a valuable, strategic partner to their clients

Desired Experience:

• 8+ years of experience in an advertising agency (agency analytics team preferred) or marketing analytics function
• Bachelor’s degree in marketing, communications or related field