Vice President, Marketing Communications
Job description
Interstate is seeking a Vice President, Marketing Communications to join our team! This individual will be responsible for developing, implementing, executing, and managing the business development and marketing initiatives for Interstate in our $100MM Northern VA-based firm. The position can be in office or in a hybrid work environment.
Schedule: Monday to Friday (day shift)
RESPONSIBILITIES
- Plan and implement new marketing, communications, and public relations initiatives directly and through company resources in an effective and aggressive manner that are consistent with the company’s overall strategy.
- Plan and manage marketing and communications organization resources according to agreed budgets.
- Responsible for directing the marketing department collaboration with the business unit managers in the creation of RFI’s, RFP’s, RFQ’s etc.
- Be the driving force in the development of the work ethic, culture, and values of the marketing and communications team, through personal example, and to establish the style and approach which will characterize the Company’s dealings with customers and the marketplace.
- Recruit, manage, train, and motivate direct reporting staff according to company procedures, policy, and employment law.
- Contribute to new service and product development planning and management.
- Define the appropriate marketing organization that aligns with the company’s strategic direction and goals.
- Lead the marketing strategic planning including corporate positioning and competitive analysis, customer segment selection and penetration plans.
- Oversee the marketing communications department which is responsible for; Business Development support, advertising, white papers, trade shows, seminars, events, collateral materials, analyst and market research management; and website design and content either directly or on an outsourced basis
REQUIREMENTS
- Bachelor's degree in marketing, business administration or related degree and 15 years’ experience in related fields across several functional areas including sales, marketing, customer service, administration, and finance.
- Minimum 7-10 years in management with demonstrated success in senior / executive level positions.
- Understand the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, feature-benefits-solutions selling, cost per response, cost per conversion, etc.
- Appreciate the need for consistency within company's communications, branding and marketing mix.
BENEFITS
- Medical, vision, and dental insurance
- Paid holidays, vacation, and sick leave
- 401 (k) and company paid matching
- HSA / FSA
- Tuition reimbursement
- Service awards and recognition
- Wellness program, including gym reimbursement
EOE, including disability/vets
Job Type: Full-time
Pay: $120,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Tuition reimbursement
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Springfield, VA 22152: Reliably commute or planning to relocate before starting work (Required)
Education:
- High school or equivalent (Required)
Experience:
- Marketing: 10 years (Required)
- Supervisory: 5 years (Required)
Work Location: One location
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