Job description
Responsible for managing all aspects of organizational business development programs including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, managing subordinates business development activities (Regional Director(s) of Business Development), participation and planning of business development events, functions, and trainings, and negotiating service contracts with skilled nursing facilities, hospitals, managed care organizations, government agencies, and other payers.
The individual for this role must reside in Wisconsin and be able to travel and support our Wisconsin branches and business development activities.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
- Meet and/or exceed admission and census targets established by leadership.
- Coordinate daily business development operations including providing direct oversight of the establishment and implementation of business development initiatives.
- Manages sales metrics through RSL and HCHB Analytics.
- Assists in establishing organizational patient volume projections in the annual budget and in establishing allocations for the sales team per site location. Monitors allocation of resources according to budgetary limitations.
- Works with the State Executive Director and Statewide Clinical Director to continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary patient volume projections.
- Employs marketing and promotional initiatives to achieve budgetary patient volume projections.
- Establishes and maintains positive working relationships with current and potential referral sources.
- Assist in recruitment, selection, orientation, and onboarding of sales team alongside of Regional Director(s) of Business Development.
- Builds and monitors community, customer, payer, and patient perceptions of the organization.
- Provides leadership and support in strategic planning including identifying opportunities for additional or improved services to address customer needs and concerns.
- Oversees Regional Director(s) of Business Development in day-to-day operations, coordinates leadership events and training, and provides support to state business development staff as needed.
- Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
- Develops community resources and assists customers in accessing community resources should services not be provided by organization.
- Monitors and reports cost effectiveness of business development efforts.
- Achieves annual business development objectives by contributing relevant information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change.
- Meets business development objectives by forecasting requirements and preparing an annual budget with Chief Officers and Executive Directors.
- Maintains and expands customer base by counseling Care Transition Coordinators in building and maintaining rapport with key consumers and identifying new consumer opportunities.
- Recommends service lines by identifying new service opportunities, and service changes, surveying consumer needs and trends.
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
We offer amazing benefits:
- Two medical plan choices
- Dental, vision and life insurance benefits
- Tuition reimbursement
- Customized Mental Health Support Program
- Employee Assistance Program
- Paid time off and paid holidays
- 401k Retirement Plan with up to 4% employer matching
- Flexible Spending Account (FSA)
- Company-paid Basic Life Insurance, AD&D, Short Term and Long-Term Disability
- Bachelor's degree in Marketing, Business Administration, or healthcare related field, Master’s degree preferred.
- At least one (1) to three (3) years’ experience in health care business development management, preferably in hospice care operations.
- Demonstrated ability to supervise and direct professional and administrative personnel
- Ability to aggressively grow business and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
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