Collette is seeking a Social Media Specialist to join our Marketing Team. This is a hybrid role based at our Headquarters in Pawtucket, RI.

About Collette: Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here.

Job Summary:

The Social Media Specialist creates and schedules brand content across a variety of social platforms, drives social interactions with fans and followers, and supports specific content marketing initiatives and campaigns, all while providing social customer care. This role requires expertise in creating, editing, publishing, and sharing content on multiple social channels. Applicants must understand the unique requirements of each channel and be able to maintain the organization’s voice in each.

Primary Functions:

• Assist the Social Media Manager in planning and executing the company’s social media strategy
• Create and implement SMO (social media optimization) as well as maintain and promote brand identity across multiple platforms
• Maintain community management of online review sites and social media channels
• Assist in writing effective copy in the company voice for major social media platforms
• Support the social media manager in actively reporting on organic and paid social media insights
• Responsible for coordinating with the social media and creative teams to create original multimedia assets that support social marketing initiatives.
• Identifying authoritative and influential individuals and brands on the social web and implementing a social networking strategy to facilitate and nurture strategic partnerships.
• Support the social media manager with implementation and optimization of paid social media campaigns.
• Maintaining an active, well-rounded presence in social media, demonstrating a command of each network and their best practices, and easily adopting the brand voice in each.
• Performing social listening, customer care, and reputation management in line with the brand’s moderation policy, reporting on findings, and providing feedback to appropriate internal stakeholders as needed.
• Other relevant duties as assigned.

Knowledge and Skills:

• 3+ years professional experience in the social media or the field of digital marketing.
• Bachelor’s Degree in marketing, media communications, or other related (preferred).
• Proficient in social listening tools such as Sprinklr, Hootsuite and Google Alerts
• Must excel at online research, possess excellent writing skills, and can create editorial content at a moment’s notice
• Proficient with Microsoft Office products
• Experience in the travel industry is a plus.