Job description
About the Job:
Our Shopper Marketing Team works cross-functionally with teams across the company to ensure Danone continues to grow. By joining our Shopper Marketing Team, you will execute and analyze shopper marketing programs that support each customer. We are currently looking to hire an Associate Shopper Marketing Manager based in Broomfield, CO! This role is majority remote with the opportunity to work from a home office and connect in person monthly.
In this role, you will be responsible for:
You will develop and execute shopper marketing programs to drive growth across the Danone portfolio. You collaborate with sales leads and brand teams to build tailored programs for customers including the Southeast – Publix/Harris Teeter and Northeast All other regionals – Urban, Mid-Atlantic (Lowes, Key Foods, Giant Eagle, SEG etc.)
.
You will drive continued growth opportunity through insights and analysis of program performance.
You will perform administrative tasks with excellence to bring shopper marketing initiatives to life.
About You:
Our Shopper Marketing Team works cross-functionally with teams across the company to ensure Danone continues to grow. By joining our Shopper Marketing Team, you will execute and analyze shopper marketing programs that support each customer. We are currently looking to hire an Associate Shopper Marketing Manager based in Broomfield, CO! This role is majority remote with the opportunity to work from a home office and connect in person monthly.
In this role, you will be responsible for:
You will develop and execute shopper marketing programs to drive growth across the Danone portfolio. You collaborate with sales leads and brand teams to build tailored programs for customers including the Southeast – Publix/Harris Teeter and Northeast All other regionals – Urban, Mid-Atlantic (Lowes, Key Foods, Giant Eagle, SEG etc.)
.
- Leverage national activation plans and understanding of brands’ positioning to create customer-specific plans and programs that meet customer objectives.
- Work with internal and agency teams to brief creative solutions and develop insights-driven creative.
- Assist in tracking and delivering the execution of programs against aligned timelines and budgets.
- Manage vendors and third-party relationships that impact shopper programs.
- Develop customer-facing material to support sales teams and customer collaboration meetings as needed.
- Be well versed in digital and point-of-sales material development and best practices.
- Coordinate themed events with third parties (i.e., other CPG’s), as appropriate
- Interact with customer marketing organizations to co-develop plans that grow shopper conversion and diminish leakage
You will drive continued growth opportunity through insights and analysis of program performance.
- Perform pre- and post- promo evaluations to understand effectiveness of shopper marketing events at assigned customer.
- Provide reports to influence future shopper marketing investment decisions and share success stories and learnings with the organization.
You will perform administrative tasks with excellence to bring shopper marketing initiatives to life.
- Obtain creative approvals from appropriate brand and legal teams
- Manage and track deployed budgets in company trade management system
- Work with sales planning and finance on financial close deadlines
About You:
- You have a 4 year college degree in Business or related field; MBA a plus
- You have 3-5 years of experience within CPG industry working within grocery customers
- You have agency, brand, or shopper marketing experience
- You are able to read and interpret consumer and shopper research
- You have a strong ability to work on-cross functional teams
- You have excellent planning and organizational skills, including superior communication skills (written and verbal)
- You have strong attention to detail
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