Location:

Iowa Office

Position Overview:

Join and help lead the growth strategy of a privately owned, global, and growing EdTech company!

The Sr. Retention Marketer helps execute the marketing programs to drive client and user engagement. This role is responsible for solution creation, delivery, integration, and optimization of loyalty strategies that increase user engagement, enable upsell opportunities and leverage digital marketing channels to introduce existing clients to relevant supportive products and services.

The ideal person has a passion for customer engagement marketing, SAAS product management and digital marketing innovations, thrives in the execution and constant change of paid digital marketing and new media technologies, likes a fast-paced environment and isn’t afraid to contribute ideas to improve our processes.

Essential Job Functions:

• Execute retention, cross-sell and upsell marketing strategies and plans to meet business objectives and support client success team in driving revenue goals.
• Own communication plans for customers and end-users to drive adoption and engagement of core products and ancillary services.
• Execute email campaigns and automations, by collaborating with content teams and marketing leaders to develop communication plan, content strategy and to create content.
• Manage and optimize communication touchpoints (email, chat), platforms (website, in-app) and conference strategy and execution to drive customer engagement and satisfaction.
• Identify and implement methods to capture customer and end-user feedback, partnering closely with product teams to prioritize product pipeline.
• Works closely with respective team members from various disciplines within Kuder, across the company to achieve engagement marketing goals, develop an analytics plan.
• Analyzes user behavior, conversion data, customer journeys, funnel analysis and multichannel attribution.
• Create and execute regular reporting to analyze and share progress toward goals and provide optimization recommendations.

Requirements:

• Bachelor’s degree in Digital Marketing, Information Technology, Business Administration, Digital Advertising, Social Media Marketing or related fields.
• 3-5 years of digital and customer engagement and lifecycle marketing.

Skills and Abilities:

• 
  Experience with digital marketing.
• Excellent organizational skills, hands-on, self-starter.
• Proficiency with MS Office (Word, Excel, PowerPoint) webinar tools, and Internet-based systems and programs.

This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.