Senior Product Manager, WATCHMAN Marketing
Job description
Senior Product Manager, WATCHMAN Marketing
Boston Scientific's hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist.
Additional Locations: US-MN-Maple Grove
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
The WATCHMAN Marketing Team is responsible for delivering marketing strategies, campaigns and increasing the adoption of WATCHMAN and Left Atrial Appendage Closure therapy. This marketing team includes a dynamic group of critical thinkers focused on WATCHMAN referrer audience market development within Boston Scientific.
We are seeking a Senior Product Manager who will develop, plan and execute marketing strategies to raise WATCHMAN awareness and acceptance with referring healthcare professionals. The role will work collaboratively with a cross-functional team (integrated marketing communications, analysts, digital marketing, Medical Education, Medical Affairs and more), translate insights into action, and identify solutions to complex problems. This person is an experienced marketer with consumer or health care professional-facing therapy development experience for brands or technologies.
We are open to considering candidates at both the Product Manager II and Senior Product Manager levels for this role.
Your responsibilities will include:
- Identify opportunities for market development and execute tactics, leveraging cross-functional teams to achieve team goals
- Implement multi-component Direct-to-Referrer strategies in partnership with external agencies, WATCHMAN and cross functional team members
- Develop and foster key opinion leader (KOL) marketing pull-through opportunities specific to the healthcare professional referrer audience
- Partner with digital/media team ensuring strategy alignment and identifying proper referrer audience segmentation
- Collaborate and align with marketing and cross-functional team members to align on marketing strategy, goals and objectives to deliver overall revenue and profit objectives
- Establish strong relationships with other functions impacting franchise marketing activities (Clinical, medical education, medical affairs, regulatory affairs, finance, operations, etc.)
- Continuously measure the impact of marketing and field initiatives, generating early learnings, and driving continuous real time improvement across all initiatives
- Undergraduate degree (BS/BA) required
- 3+ years of successful related business experience. (pharmaceutical, medical device, advertising agency experience is preferred)
- Master's or advanced level degree preferred
- 2+ years Brand Marketing/Product Management experience preferred, including direct-to-healthcare professional or direct-to-consumer
- Strong analytical skills with an emphasis on data-driven decision making
- Entrepreneurial spirit that can operate independently with minimal direction
- Ability to work effectively in a team-based environment and partner with internal/external stakeholders
Requisition ID: 561420
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
Nearest Major Market: Minneapolis
Job Segment: Pharmaceutical, Senior Product Manager, Regulatory Affairs, Compliance, Science, Operations, Legal, Marketing
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