Job description
The Senior Media Strategist is responsible for the strategic direction and oversight of clients’ media plans including digital and traditional buying, planning and reporting.
Responsibilities:Business Leader
- Work directly with clients and contribute to solving their business challenges
- Collaborate with the creative, strategy, digital and account management teams to develop integrated plans
- Represent the agency to clients, industry and internal partners
- Brutally organized, with project deadlines and details top of mind or at least at their fingertips
- Demonstrates confidence in and can articulate their own POV on the latest industry trends, strategic direction, as well as media plan and optimizations
Resourceful Problem-Solver
- Develop and implement all aspects of media planning and buying – including strategy, research target analysis, ad setup, content calendar, monitoring and reporting
- Develop effective target profiles using 1st and 3rd party data sources
- Explore media alternatives and be creative in recommending media solutions
- Occasional ad trafficking
- Guide and develop reporting and analytics stratgies
Idea Champion
- Provide innovative and clear value for our clients
- Collaborate with internal teams to create and optimize high-performing marketing programs
- Think creatively and inspires creativity in their clients and agency team.
- Is a true partner to his/her creative & strategy partners.
- Synthesize consumer insights, brand knowledge and marketing know-how to effectively defend and persuade their clients to embrace a strong strategic idea and keep it sold
- 4+ years professional media planning/buying experience in Advertising
- Experience in national brands and national television campaigns
- Knowledge of CPG industry a plus
- Knowledge of online media planning and campaign management tools
- Previous experience in digital ad placement (Facebook, Instagram, Google Ad Words, etc.) is required. Preferably in an agency environment
- Superior presentation and writing skills
- Solution-oriented, assertive and resilient
- Critical eye for detail
- Passion for data analysis and market research
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