PersonalizationMall.com part of the 1-800-Flowers.com Family of Brands and is a premier provider of distinctive keepsake items featuring a broad assortment of customizable products and one-of-a-kind designs that allow customers to express themselves in unique ways.

The Senior Marketing Data Analyst for PersonalizationMall.com will be responsible for the statistical analysis and reporting of both customer behavior and product data for the purpose of strategic marketing decision-making and planning.

The individual in this role plays a key role in the strategic vision and trajectory of the company and have direct influence on marketing decision making. The ideal candidate will have a passion for data storytelling, view the world through an analytical lens, be interested in a broad range of customer-centric data, be intellectually curious, learn and move quickly while prioritizing high-impact projects.

This opportunity is a Hybrid opportunity, and will be required to work from PersonalizationMall.com's office located in Burr Ridge, IL three days per week.

ESSENTIAL AND RESPONSIBILITIES:

• Responsible for on-going analysis of customer cohorts and behaviors to identify lifetime value trends, marketing optimizations, and product opportunities
• Assist in segmenting customer base for CRM targeting and look-a-like audience creation within various marketing channels
• Provide analytical support for channel level forecasting and planning
• Build new channel integrations with vendors inclusive of API, pixel, and other marketing insight components
• Collaborate cross-functionally, within a multi-layered enterprise comprising of various analytics teams and tools

REQUIREMENTS:

• BA/BS in Statistics/Math, Business, Economics, or related field
• 5+ years of business statistical analysis experience in a business to consumer retail environment
• Power-user in Excel, Power BI, Google Analytics, R/Python, and Tableau
• Strong SQL database query and analysis skills
• Proficient with data visualization and tools to present findings in concise and actionable manner
• Basic understanding of marketing and channel-specific tactics preferred
• Excellent written and verbal communication skills, with experience reporting on financial impacts of business initiatives and making presentations to management
• Expert project and time management skills, with the ability to balance multiple projects simultaneously in an organized and detail-oriented manner
• Able to be proactive in finding solutions and/or opportunities within the organization as it pertains to customer and behavioral data
• Ability to work in a fast-paced environment