Digital Marketing Strategist

Lancaster, PA

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  Develop & implement comprehensive digital marketing strategies across all channels, including social media, email, PPC, SEO, & content marketing
• Conduct market research & competitor analysis to identify new opportunities and stay ahead of industry trends
• Manage & optimize our digital marketing campaigns to maximize ROI and achieve our business objectives
• Monitor & analyze website traffic and user behavior to identify areas for improvement & optimization
• Work closely with our design & content teams to develop engaging and effective digital marketing assets
• Collaborate with internal teams to ensure consistent messaging & brand identity across all channels
• Keep up-to-date with the latest digital marketing trends, tools, & best practices
• Participate in client calls and be client-facing in presenting marketing strategies & plans

Founded in 2006, YDOP has an unmatched record for training, inspiring, and growing team members into nationally respected digital marketing experts. Join a team with a united passion for being good at what we do, helping clients succeed, and giving back to our community!

We seek a Digital Marketing Strategist to join our professional team in developing digital strategies using SEO, social media, content strategies, & conversion optimization. If you have a deep understanding of marketing basics and have an innovative mind to implement new concepts to our plan, consider joining one of Lancaster's most respected digital agencies. In this role, you'll work closely with the digital team & account services departments to execute effective strategies that support our client's business objectives.

Our Ideal Digital Marketing Strategist:

• Customer-focused: A degree in Marketing, Communication, or a related field and 3-5 years of experience in digital marketing with a proven track record of success is needed; a strong knowledge of digital marketing channels & tools, including SEO, social media, PPC, & content marketing is required. Marketing agency experience is preferred.
• Tech Savvy: Experience with analytics & reporting tools, such as Google Analytics, Adobe Analytics, and SEMrush, is needed.
• Systematic: Strong analytical & problem-solving skills. Ability to make data-driven decisions.
• Creative & Strategic: Ability to develop innovative digital marketing strategies that drive results.
• Organized: Ability to manage details, work with multiple deadlines, and work efficiently to succeed under pressure.
• Self-starter: Fully engaged in the job. You are hardworking & motivated and take responsibility & ownership of your work.

What we offer our Digital Marketing Strategist:

• $65k - $85k/year DOE
• Health, Dental & Vision Insurance
• Retirement Plan
• Paid Holidays
• Paid Vacation
• Hybrid, full-time work schedule
• Educational conferences
• Bi-weekly learning groups and "Resource Wednesday" meetings every month
• Join a company that prioritizes employee development & encourages personal mastery, "others first" mentality, positivity & productivity, & employee engagement
• A company that cares about its local community and has cultivated an atmosphere that keeps employees happily retained for long-term

To Apply

If you have strong knowledge of SEO, social media, PPC, & content marketing, consider applying for our Digital Marketing Strategist position. Please submit your resume in MS Word or PDF format.