Job description
PPC Specialist - 110883
As a PPC Specialist, you pay a key role in paid search channel in outlining strategy and techniques, as well as implementing social media campaigns, in addition to presenting recommendations to supervisors. This role requires a strong understanding of paid search, as well as all aspects of digital performance marketing, to effectively drive day-to-day tactical execution of campaigns and meet company expectations. This role will collaborate with the Digital Marketing team to ensure all analytics and reporting is clear and communicated efficiently to Executive Management. Leveraging contemporary strategies in digital marketing and growth-hacking techniques, the you will regularly optimize paid search efforts to help achieve department and company goals.
- Are you a conceptual, detail-oriented, experienced paid search professional?
- Are you passionate about delivering a unique customer experience?
- Would you consider yourself a "go-getter"?
- If you answered YES!, we want to talk to you!
As a PPC Specialist, you pay a key role in paid search channel in outlining strategy and techniques, as well as implementing social media campaigns, in addition to presenting recommendations to supervisors. This role requires a strong understanding of paid search, as well as all aspects of digital performance marketing, to effectively drive day-to-day tactical execution of campaigns and meet company expectations. This role will collaborate with the Digital Marketing team to ensure all analytics and reporting is clear and communicated efficiently to Executive Management. Leveraging contemporary strategies in digital marketing and growth-hacking techniques, the you will regularly optimize paid search efforts to help achieve department and company goals.
Duties:
- Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities
- Proactively research campaign issues and formulate actionable solutions based off findings
- Collaborate with team to execute strategy
- Research PPC issues and formulate tangible solutions Produce monthly eCommerce reporting for all paid search channels
- Manage multiple projects, and deliver effective results
- Proven PPC skills, optimization techniques, and bid management
- A working understanding of Display Media, Social Media, SEO, Affiliates, Feeds, Mobile, and Attribution
- Strong experience with bid management tools, including the knowledge if their different types of search engine marketing tactics
- Strong experience with Paid Search Platforms
- Strong experience with Google Analytics, AdWords, and Facebook
Location: Overland Park - KS
ZIP code: 66211
Reference: 110883
Secondary Reference: AW,INDITTO
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