Who We Are

PrizePicks is the largest independently owned Daily Fantasy Sports (DFS) platform in North America. Centered around real-money over/under predictions, PrizePicks allows sports fans to play against the numbers rather than each other, and it is the simplest variety of daily fantasy sports with the widest breadth of sports coverage of any DFS operator. Boasting partnerships to date with the Atlanta Falcons, Atlanta Braves, and Miami Marlins, as well as Ghost Gaming, PrizePicks is currently the closest legal alternative to legal mobile sports betting in the majority of the United States. With an existing digital footprint covering more than 60 percent of the U.S. population, PrizePicks is the most accessible type of game for the masses. The company is headquartered in Atlanta, remote is an option for the immediacy of this position. If you would like to view our product, it can be found on the App Store and Google Play, as well as on the web at prizepicks.com.

About This Role

PrizePicks is looking for a Broadcast Marketing Manager with proven experience in offline advertising channels. This hire will be responsible for developing our marketing strategy on linear television, OTT, OLV and audio media, which includes identification of the right agencies, execution, performance, agency management and optimizations.

Responsibilities Include:

• Develop media and creative strategy, media planning, and execution of PrizePicks broadcast television, OTT, OLV and audio marketing channels to hit CAC and new customer growth targets and new customer unit economics.
• Forecast and budget each channel by month with spend and performance rolling into the larger Marketing budget.
• Test, learn, iterate and scale by driving continuous improvement in efficiency and ROI. Drive iteration process to improve quality, and efficiency, of ad creative
• Effectively and ongoing, communicate channel performance and test learnings to the broader marketing team and relevant stakeholders
• Manage agency relationships and provide direction and management based on performance goals
• Work cross-functionally with Growth, Product, Operations, Analytics and relevant teams to drive revenue through omni-channel marketing campaigns

Requirements:

• Business/Marketing Bachelor's degree
• Must have 5 years+ proven channel management experience owning full results for one or all (preferred) of these broadcast channels
  • OTT
  • OLV
  • Linear TV
  • Audio Marketing
• Demonstrate strong follow-through and ability to manage multiple tasks and projects
• Must be inquisitive and want to tackle projects you have not done before, be comfortable with uncertainty
• Thrive in a fast-paced environment and learn quickly
• Be aggressive and want to win

Benefits:

• Medical, Dental, Vision, Life, and LTD insurance
• Flexible work schedule
• Unlimited PTO policy
• Employee referral program
• Ground floor opportunity as an early member of the Marketing team

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. PrizePicks reserves the right to change duties, responsibilities and activities at any time with or without notice. PrizePicks is an equal opportunity employer.

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