Responsible for leading the writing and copy design of a wide range of online and offline materials that promote, support and build the GNC brand. This includes the strategy, conceptualization, research, writing, editing and proofing for a variety of projects including but not limited to: advertising, direct marketing, store signage, interactive marketing, email marketing, sales collateral, product packaging, retail catalogs and website content.

The International Copywriter is integral to ensuring the company’s market and brand positioning is well developed, reflective of the brand’s identity, and is consistently articulated in all written communications. The International Copywriter will work closely with the marketing and merchandising teams to translate key marketing messages and strategy into written form through design excellence and visual consistency.

• Create innovative online and offline communications consistent with brand and creative standards
• Conceptualize, design, and produce visually appealing, marketing-focused communications
• Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality, creativity, and international relevancy
• Collaborate with Marketing, Production, Merchandising, Legal and Scientific Affairs teams and outside vendors throughout process on all projects
• Ensure that copy on projects fulfills the creative and strategic vision devised by the international team into effective messaging that helps drive sales and marketing results
• Write, edit, and manage copy updates to GNC’s website content and print materials for merchandising, promotions, and the full marketing mix
• Develop copy that maintains the consistent voice and style of the brand while conforming to layout and other design constraints
• Edit and proofread the work of other writers and stakeholders for accuracy in terms of content, style, and usage
• Take a lead role in brainstorming and creative concept meetings; generate creative concepts that support marketing strategies and integrated campaigns
• Ensure that all materials produced by the International Marketing team are edited and proofed before delivery
• Act as a recognized and active resource on copywriting issues for others in the Company
• Additional duties as assigned

• This job has no supervisory responsibilities

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Communications, or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• 2+ years progressive Advertising, Communications, Creative Writing experience preferred
• International and/or Scientific writing experience a plus
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines, and reporting

GNC Holdings, LLC is an Equal Opportunity Employer