Job description

Who We Are:

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• Coke Florida was named as a 2022 US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 11 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

Coke Florida is searching for a Manager, Experiential Events and Consumer Engagement to work out of our Tampa Headquarters office.

What You Will Do:
The Manager of Experiential Events is responsible for planning, creating and executing all in-person and hybrid events on behalf of Coca-Cola Florida, its associates and brands. Using a Tiered-Event approach, this role will interface with events that are typically more complex and require additional (internal and external) resources to activate and execute. Working as a strategic resource to help steward the execution of events across the state, that fit into the Tiering-Event approach, this role will navigate through and manage external resources (i.e., agencies, security, sampling agencies, brand teams, etc.) to bring the event to life, as well as be able to assess the value-add the event brought to the business.

Types of events would include:

• Regional Events (Holiday Caravan, Summer Tour)
• Customer Events and Retailtainment (Daytona 500, Special Olympics, Walmart Retailtainment)
• Internal Special Events (Year-end Meeting, Leadership Summit, meeting space and hotel nights)
• Brand Activation and Sampling (owning the sampling process, managing brand partners and sampling)

Roles and Responsibilities:

• Lead the creation of the annual event strategy, working with key stakeholders to determine the events schedule for the year.
• Confidentially and professionally present concepts and event updates.
• Lead pre-event planning meeting and post event debrief, evaluating successes and opportunities to meet objectives.
• Conduct site-visits, manage, and negotiate work and contracts with outside agencies while engaging internal stakeholders to gain feedback and approval.
• Accountable for venue management, signage, on-site staffing, and all aspects of delivering in person premium experiences. Assist in booking and management event venues and vendors, including negotiating and managing contracts.
• Strive to learn and research new innovative concepts and tools to enhance the event experience by traveling to other Coca-Cola Company and bottler led events.

For this role, you will need:

• 5-10 years of experience in a project management, marketing or event management company or agency preferred, or equivalent work experience.
• Knowledge of omnichannel customer marketing and/or national promotions.
• Microsoft Office experience required

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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