Job description
CM Group offers a suite of world-class martech solutions that help marketers create and foster relationships with consumers across the entire customer lifecycle. CM Group now includes Campaign Monitor, Emma, Vuture, Liveclicker, Sailthru, Selligent and Cheetah Digital. By joining together these leading solutions, CM Group offers a variety of relationship marketing use cases that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has offices globally across the United States, Europe, Australia, New Zealand, South America and Central America, as well as in Japan.
The Role:
The Role:
As the Email Marketing Manager for customer emails, across CM Group’s portfolio of products, you will be responsible for building and sending our customer emails, applying and mentoring the team on your subject matter expertise in email best practices. You will have a deep understanding of and interest in Email Service Providers (ESPs) and are passionate about the role email can play in driving long term, profitable relationships with customers.
The ideal candidate has already kicked started their career in digital marketing and can bring this experience to support a team of passionate customer marketers, who are thrilled to be welcoming a new team member.
Key Tasks:
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Responsible for building and sending customer emails, for both one-off and automated journey emails, across our portfolio of products, including campaign set-up, building, testing, scheduling and deployment, to achieve our customer marketing objectives
Stay up-to-date on email marketing best practices, applying your expertise to email builds and providing recommendations and guidance to the team - Analyze campaign results on an ongoing basis to identify opportunities and provide recommendations for testing to optimize campaign performance
- Have experience in using multiple ESPs and be able to work autonomously and with curiosity to become familiar with and comfortable using our individual product ESPs to their full potential
- Responsible for campaign data integrity, including data selection in line with campaign data briefs, attaching to campaigns, ensuring the most up-to-date customer data is available for targeting, and managing inboxes for feedback and unsubscribes
- Create robust processes to reduce risk of errors and manage this process with the team, including, but not limited to, email testing, data briefing and approvals, automated journey rules and decisions
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Maintain and champion a high standard of data compliance and security, in line with CM Group’s security and compliance policy
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Monitor automated journeys to ensure data is pulling through accurately
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Play a supporting role in ensuring the data required to achieve our goals is available in each of our individual product ESPs
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Support the team in delivering on our key customer marketing initiatives, when needed and as your role allows
Qualifications:
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A Bachelor’s degree in marketing, business, or relevant field of study; OR
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Digital and data-driven professional experience essential
Skills Required:
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3+ years marketing experience in a similar role
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Experience in using 2+ ESPs
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Preferable experience in using at least one of our portfolio ESPs (Sailthru, Selligent, Cheetah Digital, Campaign Monitor, Emma or Vuture)
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Preferably experience in working in a SaaS business
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Ability to interpret results and provide recommendations for improvement
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Excellent written and verbal communication
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Adaptability
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Strong problem solving skills
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Excellent attention to detail
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Ability to quickly build rapport and maintain interdepartmental relationships
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