Job description

TOPS is looking for a Director of Demand Generation Marketing to join our team!
We are in a period of rapid growth as we promote our industry-leading SaaS product TOPS [ONE], which is an end-to-end accounting and operations management tool for the Property Technology industry.
We are looking to fill our position to help take our company’s growth to the next level. The overriding responsibility of this role is to design and oversee the execution of multi-touch demand creation programs, based on both inbound and outbound tactics, that drive pipeline creation and revenue growth.
We have an established product with many users on our product, but are still building our marketing engine from the ground up and will be building a brand soon as well.
This role reports to the VP Marketing, and will work closely with the Sales and Marketing teams and supervise the Marketing Coordinator. Salary range is 105-115k with a 15k bonus opportunity.
We have a strong preference for applicants living in or willing to relocate to Knoxville, TN. This role has a hybrid schedule, some days in office, some days working from home. We may consider a remote arrangement for the right applicant.
Who will love this job

• A data-driven marketer willing to roll up their sleeves to get things done
• A leader with creativity, strategy and ability to thrive in an entrepreneurial culture.

What you’ll do

• Develop databases targeting key markets and verticals
• Build-out a scalable demand generation function at TOPS that drives predictable pipeline activity.
• Manage team to attain daily activity metrics of decision maker contacts, qualified leads. Amplify qualified leads, opportunities and pipeline to meet or exceed growth targets across business segments.
• Manage all inbound and outbound demand generation channels. Determine the tactical mix between email, digital advertising, SEO, webinars, and social.
• Manage demand generation campaigns performance in terms of evaluating results tactic by tactic and optimizing performance over time, testing variables in the plan to improve future performance. Analyze and report results effectively.
• Execute B2B campaigns

– Manage and optimize the budget allocation across campaigns
– Configure and build campaigns within Marketing Automation
– Identify content needs for campaigns
– A/B testing of campaigns to increase success rate

• Work with Sales /Marketing to develop end-to-end campaigns, from ideation to execution to tracking results.
• Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions.
• Work with the content team to create compelling and consistent messaging for email and social media campaigns.
• Work with website resources to ensure that inbound traffic to our website converts into leads.
• Set program goals, analyze campaign results in detail, draw insights, and make data-based adjustments.
• Build reports and dashboards to monitor lead gen activity.
• Evaluate, select and manage outside vendors that contribute to the demand creation programs.
• Develop our account-based marketing programs to help land and expand key accounts.
• Monitor existing and developing technologies to help TOPS in Demand Gen efforts. Make recommendations for process and results improvements.
• Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations

You should have

• At least 2 years being responsible for the demand generation function in at a B2B company
• Proficient in digital marketing, including SEO, PPC, lead scoring, nurturing programs, list management, segmentation, and targeting.
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention).
• Understanding of optimization requirements at the different stages of the funnel.
• In-depth knowledge of a marketing automation systems, preferably Hubspot
• Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.
• Preferred: Salesforce Experience

Why TOPS
Our team is changing the face of the HOA Property Technology space as a trusted industry leader for over 30 years. Today, our products enable over 1,500 of the highest-caliber property management companies in the world to grow and protect their organizations. We are a five-time winner of FLCAJ’s Readers Choice Awards for our solutions and support.
As a five-time winner of Tampa Bay’s Top 100 Workplace, our approach to work is proactive, collaborative, and committed. Our team of 140+ are truly passionate about creating a best-run company internally just as we create best-run Property Management Companies for our customers. Learn about our Core Values here.
We offer a full slate of benefits, including competitive salaries, medical (including a $0 option for employees), dental, vision, life and disability coverage, paid vacation, paid holidays, tuition reimbursement, $1,000 employee referral program and a 401(k) plan. When possible, we also like to offer fun in-person perks like pet-friendly offices, paid food trucks and company outings.

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Job Type: Full-time

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