Job description

Family Dollar is currently seeking a full-time Marketing Copywriter & Coordinator to join our creative, innovative digital marketing team! The ideal candidate will be an experienced, professional copywriter with superior proofreading and grammar skills, and a passion for developing customer-centric content.

In our fast-paced environment, the Marketing Copywriter & Coordinator is responsible for writing and editing a variety of copy styles: marketing/promotional, informational, technical, product-related, and more. With creativity and great attention to detail, he/she must write clear, accurate, and engaging copy for marketing channels, including, but not limited to: web, social media, email marketing, push messages, and more.

The ideal candidate: Is a self-starter who drives for results and has a proven record of delivering promised results Is passionate about creating an engaging customer experience through creative copywriting Has strong interpersonal communication skills and is able to develop and maintain cross-functional and cross-departmental partnerships Thrives in a collaborative environment and is open to feedback
Enjoys exciting opportunities and marketing challenges, and takes initiative to identify and recommend solutions to challenges encountered
Is responsible for understanding and effectively writing in alignment with the brand voice across all marketing vehicles, ensuring accuracy and maintaining consistent editorial standards and guidelines
Has experience in content strategies, marketing concepts, and marketing analytics
Has a working knowledge of web accessibility as it relates to copywriting
Is… most importantly, a team player!
Principal Duties and Responsibilities
Write/edit creative, targeted copy for emails, websites, social media, content pages, push messages, and more
Write/edit copy for informational/technical projects to enhance the user experience online
Write clear, accurate, and engaging copy for products online, as needed
Interpret marketing conceptualizations and produce copy that achieves the project goal
Develop/maintain a clear and consistent brand voice across all written communication Work collaboratively to ensure on-page content is maximized for search engines, and content campaigns are executed based upon strategic keyword research
Test marketing campaigns pre-launch to ensure accuracy, consistency, and proper linking
Ensure accuracy of all copy execution through focused proofreading as the “last set of eyes” before marketing campaigns are launched in branded channels
Use department’s Digital Asset Management (DAM) Tool to access and leverage product attributes such as descriptions and photos
Minimum Requirements/Qualifications
Bachelor’s degree in English, Journalism, Communications, Marketing, or related field
3-5 years professional copywriting experience in consumer goods and/or marketing
Experience with a Digital Asset Management Tool and/or Content Management System
Proficient in Microsoft Word and Excel
Excellent written command of the English language and grammar
Ability to grasp and understand website tonality
Working knowledge of search engine optimization and keyword research/writing
Well organized with extreme attention to detail
Ability to work in a fast-paced, high-performance environment with tight deadlines Proven ability to work both independently and collaboratively in a team environment
Possess a professional and positive attitude
Desired Qualifications
Working knowledge of Adobe InDesign and Photoshop
Additional 1-2 years of experience in a marketing support role
Experience with social media copywriting and best practices Working knowledge of HTML and Dreamweaver Experience in store signage, print marketing, or CPG partnerships

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