Job description

Reports To

Digital Marketing Associate will report to the Marketing Supervisor.

Job Overview

Digital Marketing Associate will be responsible for providing support to the marketing team in their efforts to drive sales using strategic content & market research & analysis. Employee will use data to create new & innovative content that is designed to expand Bailey’s Blossoms reach & connection with our target audience.

Responsibilities and Duties

This role will work directly with all members of the marketing team and cross functionally throughout the organization to execute a strategic roadmap and vision for key digital and offline marketing channels.

The Marketing Associate will assist the marketing team in developing marketing campaigns across the calendar, generating content ideas over all areas of digital and tracking results against clearly defined performance targets.

The ideal candidate is a highly organized, tech-savvy, self-starter who will collaborate with the marketing team, agency partners and stakeholders across the brand's key departments.

The Digital Marketing Associate will be an instrumental member of the marketing team and the role has major room for long-term professional growth.

Assist in the execution of social media copy, blog posts, website copy, campaigns, etc. as well as collaboration with our paid marketing programs in support of new customer acquisition and retention efforts.

Help leverage insights to continually optimize channels and identify new opportunities.

Research new channel opportunities and assist in scaling paid offline channels (direct mail, trade magazines, print)

Gather Data & use it to draw strategic conclusions that support the sales & marketing efforts of

the team.

Organize marketing materials & ensure that all deliverables are accessible to all other team members & departments.

Engage with audience & manage a two-way channel of communication through social media.

Manage spreadsheets & input data into marketing software systems.

Collaborate with team to generate creative ideas and develop campaign assets optimized for performance on a channel-by-channel basis.

Meet deadlines by overseeing the marketing calendar while maintaining the high quality that aligns with our brand experience at our key channels and beyond.

Roll up your sleeves and fill in gaps when needed.

Work may be required on occasion in the evenings & on the weekends.

Pay will be based on experience plus bonus potential and a robust benefits package including 401k matching, employer contributed medical, dental, vision, voluntary benefits and paid time off.

Qualifications

· A bachelor’s degree in marketing, strategic communication, journalism, or other related fields is preferred but not required.

· Must have 1-3+ years’ experience in copywriting, digital content creation, or marketing strategy.

· Must be a self-starter with excellent work ethic.

· Must be highly organized and detail oriented.

· Eager to expand knowledge base and skillset in the realm of SEM, paid media, and full-funnel marketing strategies.

· Base knowledge or eagerness to learn excel skills and campaign analytics tools (Google Analytics, Facebook Ads, Pinterest Ads, Google Ads Manager, etc.)

· Ability to jump in, work with cross function teams, and execute tasks diligently.

· Ability to think critically and analytically and augment our brand marketing with a creative eye.

· Ability to manage brand collateral as well as externally interfacing with our partners from beginning to end.

· Comfortable with taking ownership and a high level of responsibility with tasks.

· Strong work ethic, intellectual curiosity, and commitment to continuous improvement.

· Detail-oriented and thoughtful about your work product.

· Driven to make a positive impact in the world and your day-to-day environment.

Job Type: Full-time

Pay: From $40,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Rhome, TX 76078: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Copywriting, digital content creation, or marketing strategy: 1 year (Required)

Work Location: One location

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