Job description
Demand Generation Manager
GreenGrowth CPAs
Mission Statement
To empower cannabis companies through expert, industry-specific financial knowledge and management.
Company
We are the leading CPA firm focused on the cannabis industry in the United States. We are a fast-growing company with a start-up mentality, having doubled in revenue and size over the last four years. Unlike most CPA firms that are bound by geolocation, our clients are remote and spread throughout all 18 legalized states: the markets we serve are limited only by the laws restricting cannabis legalization.
Cannabis is one of the most exciting and rapidly growing industries in the United States, exceeding $17.5B in sales in 2020 and projected to surpass $43B by 2025. GreenGrowth CPAs has positioned itself as the leading expert in tax, financial, and audit services for cannabis companies. Our commitment to providing detailed, accurate and regular content focused on solutions to the financial and accounting complexities of the cannabis industry has helped us earn the trust of current and future clients and has helped our brand become well-known within the cannabis business world.
Why We Need You:
Simply put, cannabis marketing is challenging. We’re looking for a Demand Generation Manager who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. In this role, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.
What You’ll Be Doing:
- Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.
- Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
- Creating impactful nurture programs to improve conversion rates from leads to opportunities
- Working closely with the current Marketing & Senior Leadership team for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
What You Should Have:
- A bachelor's degree in marketing, strategy, business management, or similar or equivalent experience.
- A minimum of 3 years' experience in a related role and space.
- A portfolio of successful growth implementations and interventions.
- Expertise in marketing, online strategies, user experience, and business development.
- Strong analytical skills, including A/B testing, web metrics, and sales metrics.
- Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
- Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.
- Creative, problem-solving, and results-driven mindset.
- An adaptable, iterative thinker who is constantly learning.
- Curious, innovative, and confident in your abilities to drive change.
Job Type: Full-time
Pay: From $90,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Experience:
- Marketing: 1 year (Preferred)
Work Location: Remote
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