Job description

JOB SUMMARY

The Customer Insights Analyst is responsible for supporting the collection, analysis and reporting of qualitative and quantitative data of our Scholastic Book Fair customers on a per-project basis. For each project, the analyst will immerse themselves in data involving but not limited to consumer demographics, preferences, needs and buying habits. The analyst will support the collection of customer feedback by supporting the design of surveys, the facilitation of focus groups and the analysis of transcripts from interviews. This position will support understanding our customer segments, identifying underlying trends, and producing insights that will guide our marketing efforts and help strengthen the relationship between our sales teams and their customers.

Scholastic Book Fairs are wondrous in-person experiences that empower kids to discover books for themselves. Taking place in schools across the country and rooted in Scholastic’s greater mission to use the power of books for the betterment of all kids, Fairs bring entire communities together in fundraising and resource give-backs for the whole school while providing inspirational moments of joy that impact young readers for the rest of their lives.

*The position has a planned end date of December 31, 2022.

PROJECT RESPONSIBILITIES
Included but not limited to

• Design, manage, and deliver customer and consumer research and analysis to include actionable insights that informs key business decisions.

• Respond to data inquiries by querying data from internal systems and providing structured usable data to stakeholders and leaders.

• Conduct analysis on assigned customer satisfaction and consumer research data to allow the Director of Customer Insights to build plans for improvement for the Book Fairs organization.

• Utilize and implement best practices and proven approaches for collecting qualitative and quantitative data, including but not limited to, transactional, behavioral, demographic, survey, and Voice of Customer feedback data.

• Explore, adopt and produce visually appealing graphs and charts that allow a stakeholder to quickly consume data and observations.

• Work closely with sales and marketing teams to leverage insights and data analysis to inform and develop effective campaign tactics, marketing communications, and brand positioning.

• Monitor secondary sources for consumer trends, industry trends, category developments, and competitor marketing and research activities

• Incorporate predictive and descriptive techniques to translate unstructured data to actionable insights

JOB REQUIREMENTS

• Strong analytical skills with 5+ years of experience in market research/insights or data analytics and demonstrated ability to work independently in a fast-paced environment.

• Ability to pull data using SQL or similar data mining software

• Strong interpretive skills and ability to quickly understand data, draw conclusions and structure analysis accurately and effectively to drive solid decision-making

• Experience using a wide range of research software and tools (e.g., SPSS, Qualtrics, AllSight).

• Proficiency with programming surveys in Qualtrics, SurveyMonkey, Lime, or similar platforms is a plus.

• Experience with data visualization tools such as Tableau or Power BI

• High proficiency in both univariate and multivariate statistical methods

• Demonstrated success collaborating, partnering and influencing at all levels and across all functions within an organization.

• Ability to effectively communicate detailed and complex information to business unit stakeholders in a fluent, structured and cohesive manner.

• Ability to incorporate various statistical methods and analysis, including but not limited to multivariate regression analysis, TURF, random forest, decision tree or other advanced statistical methods.

Required Education

• Bachelor’s Degree in research, analytics marketing, business, mathematics, statistics, or equivalent;

• Master’s degree in research, analytics, business, consumer behavior, marketing or equivalent preferred

Job Types: Contract, Part-time

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Market research: 1 year (Required)
• Analysis skills: 5 years (Preferred)

Work Location: Remote

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