Job description

Roles and Responsibilities

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Performing extensive research and analysis on consumer thoughts and trends
• Creating specifications and content appropriate for the project’s customer personas
• Strategizing content pillars and sub pillars
• Planning the editorial calendar and content proposition
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Developing editorial strategy, so content is consistent across all delivery platforms
• Conducting periodic content audits
• Ensuring that content strategy meets business objectives
• Strategizing and improving content delivery and promotion
• Analyzing content marketing strategy to evaluate whether it's working or not

Key skills

• Excellent copywriting skills to be able to plan, direct, design, and edit content that get results.
• Content presentation skills – you should be able to determine how content should be packaged
• Content delivery skills – you determine the best distribution channel to deliver content to your audience.
• You should have experience in handling and strategizing marketing campaigns.
• Multitasking and organizational skills – you will have to handle several types of projects and people regularly
• Editorial competency – you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more
• Good analytical abilities to spot patterns and trends in content marketing data
• Experience in the retail sector will be an added advantage

Job Type: Full-time

Salary: Up to $90,000.00 per year

Schedule:

• Day shift

Work Location: Remote

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