Job description
Los Angeles, California
Publicity
The Opportunity
We are looking for candidates to be a part of a team that focuses on diverse audiences within the publicity organization at Netflix. The role will help devise and execute tailored, culturally relevant and innovative campaigns that help shape the perception of our original films, series kids & family and documentary content within communities.
The ideal candidate will have deep entertainment experience, strong industry relationships, along with a love of great storytelling that also knows how to strategically engage with specific community audiences through publicity, grassroots and event efforts. This is a very hands-on role that requires extensive knowledge of the cultural landscape, a savvy consumer of social media, as well as the ability to be a strong cross functional partner to multiple teams, including publicity peers, marketing, editorial & publishing and awards.
The role requires a seasoned professional who is results-oriented, as well as a clear and concise communicator. They will have experience in communicating with executives, filmmakers, talent, talent representatives, agencies and production partners. They can anticipate messaging needs, be proactive and able to meet fast-breaking deadlines. Curiosity, creativity, and the ability to take risks are expected. The ability to manage a budget, as well as operating at scale and able to identify efficiencies while also keeping standards high that focus on impact are all an integral part of this role.
The Role
This Community Specialist will work across the publicity teams, helping to craft campaigns that drive culturally relevant conversations around the Netflix brand, titles, and talent.
This includes but is not limited to:
- Provide big-picture thinking and leadership to continuously elevate and promote Netflix’s original content
- Strong community and partner relationships with national and local Latinx, Black, LGBTQ, Faith, Asian American organizations
- Develops relationships with Founders, Executive Directors, Community Organizers, Community Engagement and Event Leads, College/School Administrators
- Identifies strategic partnerships with Community organizations and leaders
- Creates a strategic plan to support a title with community engagement tactics
- Know what is in the cultural zeitgeist and the ability to Identify cultural moments at the intersection of audiences and title work
- Aligns and strategizes with audience Publicists on titles where Community efforts will drive conversations
- Knowledge of key multicultural festivals and conventions
- Develops budget and resources needed against plan
- Oversees execution of community plan
- Solutions-oriented and an avid problem solver
Qualifications
The successful candidate for this team will have at least 7+ years of entertainment experience in a studio, network, agency, brand or organization. BA/BS required.
Compensation
Netflix offers an attractive compensation package consisting of base salary, stock options, 401K (with match), comprehensive benefits and relocation.
Reporting Relationship
The Specialist of Community, Multicultural Publicity reports to the Manager, Multicultural Community based in LA.
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