Job Summary: Responsible for the development and implementation of business and marketing plans for the facility. Participates in the marketing plan process through market research, market analysis and marketing tactics. Works on new and existing facility programs. Participates in the department's continuous quality improvement (CQI) activities.

Duties and Responsibilities:

Performs market analysis, market research and development and implementation of marketing and business plans.

Develop and implement an annual outreach plan that includes promotional and educational strategies. Defines program goals, objectives, risks, and roles and responsibilities.

Assists in developing the annual market plan for the facility.

Develops marketing plans for assigned programs, which includes market analysis and financial feasibility studies.

Collaborates with external organizations and community stakeholders to plan and execute program activities, campaigns, and strategies to promote healthcare programs.

Assists the various departments of the facility with new business and marketing plans.

Continuously monitors the effectiveness of new and existing marketing plans.

Performs and supervises all communication, outreach, marketing, public relations, and

media duties relating to CSVS as required.

Represents the facility with business leaders, physicians, the community, and the media.

Demonstrates excellent interpersonal skills within the facility and with the public.

Communicates appropriately and clearly to the Community Health Services and Marketing Director and the marketing staff.

Consults other departments, as appropriate, to collaborate in regards to marketing and business plans.

Demonstrates the ability to be flexible, organized and function under stressful conditions.

Consistently completes all assignments in a timely manner, is thorough and appropriately detailed.

Performs other duties as assigned.

Supports and maintains a culture of safety and quality.