Brand Specialist

Full Time
Atlanta, GA
Posted
Job description

The opportunity

Raise brand and product awareness of Gildan’s suite of products by promoting the Gildan Advantage (quality, value, availability and CSR) to distributor sales reps and their customer base. Provide recommendations and guidance to Gildan’s management group based on analysis of market related to distributors, competitors, and general industry.

Location: We are looking for candidates based near a major airport in the Southeast or West Coast. Position is a remote role with travel: 65% travel: first three weeks of a month will travel 4 days a week; 4th week will be work from home.


The role

  • Train Gildan’s distributor sales teams and their top customers on the Gildan Advantage (quality, value, availability and CSR).
  • Provide recommendations and guidance to Gildan’s management group from in depth marketing analysis and expertise.
  • Prepare content for customer-facing events and training sessions.
  • Develop strong relationships with the distributor sales teams and their respective key customers. Analyze any feedback given and process it accordingly.
  • Represent Gildan at events such as trade shows, open houses, sales meetings, virtual meetings and supplier panels to attract potential customers.
  • Implement corporate and distributor Gildan brand marketing campaigns.
  • Act as a liaison between the Gildan KAE, distributor sales teams and Gildan marketing; work with sales and marketing teams to come up with unique strategies to market Gildan’s products to the market.
  • Research and analyse information and market intelligence regarding our position as it relates to distributors, competitors and the industry in general through end-user calls.
  • Analyze, brand strengths, target market, target customers to offer guidance on progress forward.


What you bring to the role

Knowledge & Expertise

  • University degree and 5-7 years of related experience, such as sales (apparel) and industry experience: including promotional product companies, screen printers, and/or decorators.


What's in it for you?

  • Join one of the world's most sustainably managed companies.
  • Interact and gain visibility to high level individuals to help take your career to new heights.
  • Join a collaborative work culture centered around values of empowerment, entrepreneurial spirit, and responsibility.
  • Benefit from mentorship and development opportunities.
  • Take advantage and have access of our competitive benefits package.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Come as you are:

Join a company that recognizes the importance of diversity, equity, and inclusion to create a successful and dynamic work environment. As an equal-opportunity employer, we value and embrace all the characteristics that make you uniquely you and seek to provide everyone with an equal chance to succeed. Because equity and inclusion matter at Gildan. Learn more .

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