Assistant Manager, Communications
Job description
Description/Job Summary
The Assistant Manager of Communications works as part of the Communications and broader Business Development team to help raise the profile of the Firm, its practices and lawyers. This includes supporting and assisting in development of profile and brand-raising initiatives to support the business development and marketing of individual Partners, practice areas, offices and the Firm. This role provides research, analysis and execution of strategies concerning communications, recognition and media opportunities, including thought leadership campaigns, media outreach, awards series, social media and other communications-related channels, and related work product, ensuring the Firm's high standard of excellence is met.
Responsibilities/Duties
- Together with the Assoc. Director of Communications and broader BD Department, the Assistant Communications Manager helps to identify and evaluate opportunities to position and raise the profile of the practice and partners through media engagement, contributed content and other thought leadership campaigns
- Assist in driving media engagement, promoting newsworthy transactions and litigation victories through appropriate media channels
- Build and maintain relationships with key media outlets and contacts and facilitate the development of relationships for key partners
- Collaborate in developing and executing strategy related to bylined articles and other contributed content
- Identify opportunities for media commentary and create related preparatory materials
- Develop content for LinkedIn/other relevant social media platforms
- Train and mentor junior team members and broader Business Development Department.
- Compile and audit the Firm's communications coverage
- Monitor new wires and clipping services; read industry-specific media/publications; keep current with industry knowledge
- Working with key Firm stakeholders, assist in the preparation of award submissions and survey responses for various legal and business publications and provide competitive intelligence analysis related to peer firm engagement
- Create website content, including partner biographies and various Business Development communications materials across multiple channels to reflect new awards and other Firm developments
- Support the creation of advertising, posters, flyers and other promotional materials, working with Graphic Design team and outside vendors where appropriate
- Contribute to the preparation and maintenance of Business Development and Communications materials, including brochures, practice area descriptions and other content
- Support Business Development projects and other Firm initiatives as needed
- Perform various business and operational support functions related to Communications and Business Development strategies, policies, procedures and initiatives
Required Skills
- Minimum 4 years of relevant experience
- Must be flexible and willing to work additional hours as needed
- Exceptional written and verbal communication skills, as well as attention to detail
- Proven ability to work independently and collaboratively in a highly competitive and demanding environment
- Proven ability to exercise initiative and independent judgment
- Strong project management and organizational skills, demonstrated ability to prioritize and balance competing demands and manage multiple projects concurrently, meeting deadlines in a fast-paced professional environment
- Ability to develop buy-in, interact well and build professional relationships with key stakeholders while maintaining a high level of customer service, diplomacy and discretion
- Excellent research and analytical abilities
- Ability to assess needs, assign priorities, develop strategies and make recommendations when presented with ambiguous or incomplete information
- Strong problem solving and analytical skills to make sound decisions, escalating as appropriate
- Ability to effectively share knowledge and resources with appropriate parties, both internally and externally
- Ability to anticipate business challenges of partners and senior team members and proactively address needs with self-assuredness and business acumen
- Proficiency in MS Office Suite and web-based research
Preferred Experience
- Some familiarity with Content Pilot's suite of products or other experience database preferred
- Prior experience developing awards submissions, or in marketing and business development field, at a law firm preferred
- Experience with website maintenance and or Client Relationship Management (CRM) system experience
Required Education
- Bachelor's degree required
Preferred Education
- Major in Marketing, English, Communications, Advertising or related field preferred
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